UX design (for User Experience) is a branch of design that puts the user at the center of the creative process. We specialize in researching the user's problems and identifying the opportunities that can be used to solve them in the design of a solution. We also make sure that the overall experience remains pleasant for the user. A UX designer must therefore demonstrate empathy, creativity and analytical skills.What’s UX design ?Before going into design as a UX designer, I wanted to specialize in video games.
During my 3 years of study I was able to rediscover this desire and integrate it into my design process, working around the theme of gamification to bring a more playful interest to subjects that may not be very attractive to the user.
I was also able to develop my skills in UI design to work on virtual interfaces. Because for me, UX design is all about simplifying the experience of a product or service for its user(s).
I'm Antoine MACREZ, a 3rd year UX design student at ISD RUBIKA Valenciennes. My goal is to refocus the user's place within projects in order to facilitate his experience with the product or service.